Lauren WakefieldRetail Media is booming, but inconsistent measurement makes it hard to compare results across retailers and markets. To solve this, IAB Europe developed a set of Retail Media Standards for On- and Off-Site Measurement, providing clear definitions and core metrics that bring transparency, trust, and comparability.
The Explainer below provides a concise overview of the purpose, scope, and core metrics of our Retail Media Standards to help all stakeholders measure retail media with confidence.
