Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

Apr 22,2025

Lauren Wakefield

Why Creativity Is the Key to Unlocking ROI in Today’s Digital Landscape

In today’s crowded digital landscape, creativity is the key to breaking through the noise and driving real business outcomes. In our latest thought paper, produced in collaboration with TikTok, we dive deep into how brands can leverage creativity to capture attention, build connections, and boost ROI

What You'll Learn:

The impact of creative content on marketing ROI
Strategies for leveraging short-form video to meet business objectives
Expert perspectives from leaders at TikTok, IAB Europe, and many more

Download Your Copy Here

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Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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