Interactive Advertising Bureau

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August 14, 2023
IAB Europe at DMEXCO – Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers

  IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a masterclass on […]

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August 14, 2023
IAB Europe at DMEXCO – Retail Media in Europe: What’s The Market Worth? What Standards Are Coming Up?

  IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a lecture on […]

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August 14, 2023
IAB Europe’s Unmissable Upcoming H2 Events!

  Summer may be coming to an end but fear not as we have a variety of great events popping […]

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August 11, 2023
IAB Europe’s Digital Innovation: Start-Up Spotlight

Thursday 28th September| 12:00 CET  – Register here At our Digital Innovation: Start-Up webinar we will be shining the spotlight […]

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August 9, 2023
S4. Ep 8 – What's Happening at DMEXCO 2023: The Power of AI in Digital Marketing & Beyond

Listen to the podcast here Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating […]

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August 8, 2023
Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

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August 4, 2023
Audion
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August 2, 2023
Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

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July 27, 2023
IAB Europe’s Virtual CTV Day

  Thursday 19th October| 15:30 CET  – Register here The CTV Day Event is a series of panel discussions and […]

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July 27, 2023
Digital Services Act is an Opportunity for Industry Standardization

  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]

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July 27, 2023
ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report

  ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs ID5 leveraged […]

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July 27, 2023
Verve Group’s Study on Contextual Targeting with TPA

  Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has […]

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