25th September | 15:00 - Register here
The CTV Day Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV). From privacy and consent to metrics and outcomes, the event will ensure you are up to speed on all things CTV in 2024 and beyond!
Agenda:
Panel 1 - 15:05 - 15:30 CET - Privacy and Consent in CTV
As CTV continues to evolve, navigating privacy and consent has become more critical than ever. This panel at our Virtual CTV Day Event will dive into the regulatory environment surrounding CTV, exploring the challenges and opportunities for all stakeholders. Attendees will gain valuable insights into how to build trust while ensuring compliance and optimising campaign effectiveness. This discussion will give you the knowledge to confidently address privacy and consent issues as CTV continues to grow in 2024 and beyond.
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Panel 2 - 15:30 - 16:00 CET - The Shift to Streaming
CTV has ushered in a significant shift from traditional television to streaming platforms, transforming how audiences consume content and how advertisers reach them. This panel will explore the driving forces behind the migration to streaming, examining key trends, audience behavior, and the implications for advertisers. Industry leaders will discuss the opportunities and challenges in this evolving landscape and attendees will learn how to leverage the shift to streaming to create more personalised, effective campaigns that engage today’s viewers.
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Panel 3 - 16:00 - 16:30 CET - New European Markets
As CTV adoption accelerates across Europe, new markets are emerging with unique opportunities and challenges for all stakeholders. The New European Markets panel will explore market growth, highlighting key growth areas, regional trends, and consumer behaviors. Attendees will gain insights into how to effectively enter and scale in these burgeoning CTV regions, leveraging local nuances while maintaining global consistency.
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Panel 4 - 16:30 - 17:00 CET - CTV Metrics and Outcomes
Understanding and measuring success in CTV is crucial for maximising the impact of advertising campaigns. The CTV Metrics and Outcomes panel will dive into tried and tested measurement practices in CTV, focusing on the key metrics that matter most in 2024 and beyond. Industry experts will discuss tracking performance, the latest advancements in attribution, and how to align CTV metrics with broader marketing goals and omnichannel campaigns.
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Stafaniya Radzivonik , Director, Partnerships Supply, EMEA, Verve
Sarah Lewis, Global Director CTV, Showheroes
Anita Caras, VP of Insights & Measurement, Teads
David Snocken, VP of Partnerships, EMEA, Magnite
Jan Winkler, CEO, consentmanager
Alex Ong, Director of Business Development, Magnite
Tom Hudspith, Head of Solution Development, EMEA, GroupM Nexus
Cadi Jones, SVP, Europe, Index Exchange
Stefanie Briec, Director, Demand Sales UK & Intl, AudienceXpress
Davide Rosamilia, VP of Product, ID5
Ekkehardt Schlottbohm, Regional VP, Northern Europe, PubMatic
Sebastian Busse, Director Partnership Development, RTLAdAlliance
Jacques Cazin, IAB Brand Advertising Committee Vice Chairman & Viznet Senior Advisor
Colombe Michaud, New Products & Services Director, IAB Europe
David Goddard, Vice President, Business Development, DoubleVerify
Karsten Müller, Head of Display & Video 360 Media Sales, Central Europe, Google
