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IAB Europe's The Great Debate: Sustainability in Digital Advertising

March 26th | 12:00 CET - Register here

In this virtual event, industry experts from across Europe will come together to discuss the state of readiness of our industry and the key work that is being done to achieve sustainability in digital advertising. 

Sessions on the agenda will explore the current tools and frameworks available to help reduce the carbon emissions produced by digital advertising, important regulations, the key work being done by industry associations, and the tangible actions that we need to take today to drive real change. 

Agenda (CET)

12:00 - 12:05 - Welcome & Introduction

Event Host: Steffen Johann Hubert, Lead Sustainability at Seven.One Media & Vice-Chair of IAB Europe's Sustainability Standards Committee

12:05 - 12:25 - Keynote Presentation: State of Readiness - Sustainability in Digital Advertising & Gap Analysis Observations  

This keynote presentation will dive into the results of IAB Europe’s latest ‘State of Readiness’ report and share key observations from IAB Europe’s Gap Analysis of current measurement estimators in the ecosystem.

Lauren Wakefield, Marketing & Communications Director at IAB Europe

Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe

12:25 12:55 - Panel Discussion with Audience Q&A: Advancing Carbon Reduction in Digital Advertising: Strategies, Metrics, and Implementation

The panel will use the State of Readiness results and Gap Analysis findings to drive the conversation around estimation and what needs to happen next. They will discuss what reduction actions can be taken, the current adoption of practices, and how the industry can align to drive real action. 


Erik Häggblom, CEO & Co-Founder at Tribaldata & Sustainability Working Group Lead for IAB Spain


Emanuela Recalcati, Senior Director of Creative Solution Services at GroupM Nexus EMEA

Gregory Jamet, Product Owner at DK

Anne Coghlan, COO & Co-Founder at Scope3

Vicky Foster, VP Global Commercial Partnerships at Adform

12:55 - 13:25 - Keynote Presentation with Q&A: CSRD Guidance: What You Need to Know Today

This keynote presentation will explore the Corporate Sustainability Reporting Directive. It will highlight why it is important for our industry and the key next steps that you need to know about the Directive today.

Inés Talavera de la Esperanza, Public Policy Manager at IAB Europe

13:25 - 13:55 - Industry Association 2024 Road Map with GARM

This discussion will showcase some of the concrete next steps planned by Industry Associations to support the Industry.  

Rob Rakowitz, Co-Founder, Initiative Lead - The Global Alliance for Responsible Media (GARM)

13:55 - 14:25 - Panel Discussion with Audience Q&A: What’s Next? Driving Industry Change Through Tangible Actions

This discussion will bring everything together to showcase what companies in the ecosystem are doing today to ensure sustainable digital advertising, beyond measurement, and what the tangible next steps are that we all need to take to drive change.


Emma Newman, CRO EMEA, PubMatic


Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

Estee Cheng, Managing Director, gTech Sustainability at Google

Yann Le Roux, VP Sales & Partnership, IMPACT+

Kathryn Stephens, Global Client Director, EMEA at GroupM Nexus

14:25 - 14:30 - Thanks & Close


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Rond-Point Robert
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