Interactive Advertising Bureau

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July 22, 2024
[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

On 17th July, we hosted our first-ever Great Debate event on AI in Digital Advertising, which saw over 200 attendees […]

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July 22, 2024
IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]

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July 18, 2024
[Watch on Demand] 2024 MIXX Awards Europe Ceremony

Watch the recording here On the 17th July 2024, digital advertising experts from all over Europe came together to celebrate […]

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July 18, 2024
Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

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July 18, 2024
IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]

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July 17, 2024
Key Highlights from our In-Store Measurement Standards Workshop Hosted in Partnership with Criteo

On the 10th and 11th July, representatives from more than 10 Retail Media networks in Europe gathered to discuss and […]

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July 15, 2024
Guest Member Blog Post with Ahold Delhaize - The 7 Key Takeaways on Retail Media from Cannes Lions 2024

In this week's member guest blog post, we hear from Maurits Priem, VP Monetisation Europe & Indonesia at Ahold Delhaize […]

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July 11, 2024
BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

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July 10, 2024
[Watch on Demand] International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

The International Knowledge Exchange (IKE) provides an opportunity for the international media and advertising industries to share insights about the […]

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July 10, 2024
Guest Member Blog Post with Magnite - Is Confidence Eroding as the Cookie Crumbles? It hasn't disappeared!

In this week's member guest blog post, we hear from Pete Danks, VP of Market Activation at Magnite & Lead […]

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July 10, 2024
Guest Member Blog Post with Magnite - Is Confidence Eroding as the Cookie Crumbles? It hasn't disappeared!

In this week's member guest blog post, we hear from Pete Danks, VP of Market Activation at Magnite & Lead […]

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July 9, 2024
Join the IAB Europe Team! Maternity Cover - Marketing Coordinator

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]

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