Interactive Advertising Bureau

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April 7, 2025
A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

Microsoft Advertising's guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new […]

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April 4, 2025
Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]

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April 3, 2025
[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

Country: France About the Initiative BoursoBank is a pioneering and leading player in online banking and financial information. Its purpose […]

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April 3, 2025
Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]

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April 3, 2025
Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental […]

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April 3, 2025
IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]

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April 2, 2025
Advertising Amidst Adversity: War Diaries from IAB Ukraine - The Night is Dark and Full of Terrors

Anastasiya Baydachenko, CEO of IAB Ukraine continues to share her firsthand experiences of navigating the digital advertising industry in Ukraine […]

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April 1, 2025
IAB Europe's Optimisation Over Reform Webinar

Be among the first to explore the insights from our latest consumer study, conducted in collaboration with Kantar Media: Optimisation […]

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March 27, 2025
[Watch on Demand] IAB Europe's The Great Debate: Sustainability

On 20th March, we hosted The Great Debate: Sustainability, bringing together industry leaders to discuss the digital advertising ecosystem’s role […]

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March 27, 2025
Post-Webinar Review: IAB Europe's The Great Debate: Sustainability

On the 20th March, IAB Europe’s The Great Debate: Sustainability brought together industry leaders for a lively discussion on the […]

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March 26, 2025
Warner Bros. Discovery
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March 26, 2025
Tesco Media and Insight Platform
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