30th October | 12:00 CET - register here
Join us for our virtual H2 2024 edition of The Great Debate on Retail Media. Through a series of keynote presentations and panel discussions, industry experts will share their views on the status of Retail Media in Europe and how RMNs are evolving. They will also reflect upon the work to standardise retail media measurement and metrics and the buy-side will share their views on how retail media is performing.
AGENDA (CET):
Keynote: Taking the Leap to Retail Media 3.0: Innovation Drivers from Digital to In-Store
In this keynote session, industry analysts, Andrew Lipsman and Daniel Knapp explore the evolution of retail media, transitioning from initial digital strategies to a more integrated "Retail Media 3.0" approach that encompasses both online and in-store experiences. They highlight key innovation drivers and data insights shaping this transformation.
Panel 1: Retail Media Networks (RMN) - The Next Frontier
This panel will delve into the rapid evolution of RMNs, highlighting current trends and successful strategies. They discuss the importance of connecting offline and online technologies to create a seamless customer journey and how RMNs are becoming an essential marketing channel for brands.
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Presentation: IAB Europe Standards Overview
Panel 2: The Road to Retail Media Standardisation - How Far Have We Come?
Industry leaders will reflect on the path to standardisation and harmonisation across retail media networks in Europe. They will delve into the progress made and the challenges overcome and also discuss what else needs to be addressed in order to achieve transparency.
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Panel 3 - How is Retail Media Performing - The Buy-Side View
This panel will provide a comprehensive buy-side perspective on the performance of Retail Media. Gain valuable insights into the effectiveness of Retail Media campaigns from the viewpoint of advertisers and agencies.
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Speakers:
Jason Wescott, Global Head of Commerce Solutions, GroupM & IAB Europe’s Retail Media Committee Chair
Patricia Grundmann, Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group & IAB Europe’s Retail Media Committee Vice Chair
Maria Kristalinskaya, Head of Retail Media, Kleinanzeigen
Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize
Mark James, Senior Director, EMEA, Flywheel
Yara Daher, Retail Media Consultant, IAB Europe
Claude Spasevski, SVP, Retail Media and Data, Equativ
Gonzalo de la Mata, Global Commerce Lead, Zenith International
Michelle Urwin, Global VP, Kenshoo Skai
Paul Dahill, MD of EMEA Sales, Koddi
Robert Jozić, MD Schwarz Media and SVP Media at Schwarz Group
Tom Ashby, Global Lead, Media Services, WFA
Larisa Dumitru, Head of eCommerce EMEA, GroupM
Tanguy Le Falher, Head of Retail Partnerships, Unlimitail & Chairman of Retail Media Commission, Alliance Digitale France
Courtland Dearing, Team lead Retail Media Technology & Innovation, Douglas
Andrew Lipsman, Independent Analyst & Consultant, Media, Ads + Commerce
Daniel Knapp, Chief Economist, IAB Europe
Georgina Martin, Group Partnership Director, SMG
Andreas Preuer, Senior Director, Business Development EMEA, Moloco
