Interactive Advertising Bureau
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IAB Europe's Virtual Programmatic Day H2 2024 Hybrid in Berlin

6th November | 14:00 CET - Register here for virtual attendance & Register here for in-person attendance

The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.

This event will be held in a hybrid format in Berlin hosted by Verve, with limited spaces available for in-person attendance. To join us in person, please register your interest here; your spot will be confirmed via email. Alternatively, you can register to participate virtually for free!

Agenda:

13:00 - 14:00 - Coffee & Registration

14:00 - 14:05 - Welcome & Intro

14:05 - 14:15 - In-App User Privacy: Insights from 4,000 consumers

Research from Verve reveals surprising shifts in how mobile users view privacy, how apps use their data, and the value exchange of ad-supported content.

Keynote speaker: Stafaniya Radzivonik, Director, Partnerships - Supply, Verve

14:15 - 14:55 - Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers (Presentation and panel)

This session will reveal the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, Attitudes to Programmatic, unveils the newest  buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade.

Panel 1: Attitudes to Programmatic - A review of the 2024 results and what we will see in 2025

Moderator:

  • Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify and Chair of IAB Europe’s Programmatic Trading Committee

Speakers:

  • Gregor Fellner, Sr. Director Media GSA/EE, Rakuten Advertising
  • Xavier Llerena, Executive Director, Marketplace Strategy, FreeWheel
  • Stefanie Scognamiglio, Director Client Solutions, Microsoft
  • Sylwia Iwanejko-Sajewska, Head of Germany, Decentriq

14:55 - 15:25 - Panel 2 - The Future of Personalisation - New targeting opportunities beyond the cookie

This panel explores the future of personalisation in a post-cookie world, focusing on emerging targeting opportunities powered by AI and other technologies. Industry experts discuss the shift away from third-party cookies, the impact of evolving data privacy regulations, and how new targeting solutions will revolutionise the industry.

Moderator:

  • Jörg Vogelsang, Chief Digital Officer, BCN Group

Speakers:

  • Filippo Gramigna, co-CEO, Onetag
  • Alexander Weissenfels, VP Dach, Adform
  • Gaylord Zach, Head of mobile product, Verve
  • Jana Moran, COO DACH, Utiq

15:25 - 15:55 - Panel 3 - MFAs Impact: The Great Debate

This session delves into the controversial impact of Made-For-Advertising (MFA) websites on the digital advertising ecosystem. Experts will discuss the implications for brands, agencies, and publishers, addressing concerns around transparency, ad fraud, and media quality. Attendees will gain insights into the role of MFAs in the future of programmatic advertising and whether they are a benefit or a burden to the industry.

Moderator:

  • Eze Uchegbulam, Manager Activation, GroupM

Speakers:

  • Jan Philipp Hinrichs, Senior Director, Agency Partnerships & Development CEE, IAS
  • Daria Oshry, VP publisher solutions, Online Media Solutions & TWIPN DE member
  • Margarita Antciburova, Customer Success Manager, DoubleVerify
  • Leonhard Sauer, Country Manager Central Europe, PubMatic

15:55 - 16:25 - Panel 4 - Industry Readiness for the new addressability era 

As the digital advertising industry approaches the sunset of third-party cookies, the question of how well-prepared businesses are for this seismic shift has never been more critical. This panel  will explore the state of industry readiness for the new addressability era, where privacy, consent, and data ownership are at the forefront of change. Leading industry experts will provide insights into their companies' current preparedness and share the strategies being implemented to navigate the challenges posed by the loss of third-party cookies. In addition, the panel will highlight best practices and key recommendations for stakeholders—advertisers, publishers, and technology partners—on how to adapt. They will offer actionable advice on how to build a sustainable data infrastructure, embrace new identity solutions, and align with regulatory requirements to ensure continued success in this new privacy-first landscape.

Moderator:

  • Pete Danks, VP Product, Magnite

Speakers:

  • Andrew Heald, Manager, Publisher Development, Index Exchange
  • Nadeem Qureshi, Team Lead Product Management, Brand Community Network GmbH
  • Samir Chabab, VP, Global Field Marketing, Ogury
  • Sara Sihelik, Country Director DACH, Quantcast

16:30 - Wrap up and close

17:00 - 18:00 Networking 

Register here for virtual attendance

Register here for in-person attendance

Meet our Speakers:

Gaylord Zach, Head of Mobile Product at Verve

Stafaniya Radzivonik, Director, Partnerships - Supply, Verve

Daria Oshry, VP Publisher Solutions at Online Media Solutions

Filippo Gramigna, Co-CEO at Onetag 

Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify and Chair of IAB Europe’s Programmatic Trading Committee

Stefanie Scognamiglio, Director Client Solutions at Microsoft 

Sara Sihelik, Country Director DACH, Quantcast

Alexander Weissenfels, VP Dach, Adform 

Sylwia Iwanejko-Sajewska, Head of Germany, Decentriq

Samir Chabab, Vice President of Marketing, Ogury

Eze Uchegbulam, Manager Activation, GroupM

Jana Moran, COO DACH, Utiq

Jan Philipp Hinrichs, Senior Director, Agency Partnerships & Development CEE, IAS

Margarita Antciburova, Customer Success Manager, DoubleVerify

Leonhard Sauer, Country Manager Central Europe, PubMatic

Andrew Heald, Manager, Publisher Development, Index Exchange

Gregor Fellner, Sr. Director, Media GSA/EE, Rakuten Advertising

Nadeem Qureshi, Team Lead Product Management, Brand Community Network GmbH

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