6th November | 14:00 CET - Register here for virtual attendance & Register here for in-person attendance
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
This event will be held in a hybrid format in Berlin hosted by Verve, with limited spaces available for in-person attendance. To join us in person, please register your interest here; your spot will be confirmed via email. Alternatively, you can register to participate virtually for free!
Agenda:
13:00 - 14:00 - Coffee & Registration
14:00 - 14:05 - Welcome & Intro
14:05 - 14:15 - In-App User Privacy: Insights from 4,000 consumers
Research from Verve reveals surprising shifts in how mobile users view privacy, how apps use their data, and the value exchange of ad-supported content.
Keynote speaker: Stafaniya Radzivonik, Director, Partnerships - Supply, Verve
14:15 - 14:55 - Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers (Presentation and panel)
This session will reveal the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, Attitudes to Programmatic, unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade.
Panel 1: Attitudes to Programmatic - A review of the 2024 results and what we will see in 2025
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14:55 - 15:25 - Panel 2 - The Future of Personalisation - New targeting opportunities beyond the cookie
This panel explores the future of personalisation in a post-cookie world, focusing on emerging targeting opportunities powered by AI and other technologies. Industry experts discuss the shift away from third-party cookies, the impact of evolving data privacy regulations, and how new targeting solutions will revolutionise the industry.
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15:25 - 15:55 - Panel 3 - MFAs Impact: The Great Debate
This session delves into the controversial impact of Made-For-Advertising (MFA) websites on the digital advertising ecosystem. Experts will discuss the implications for brands, agencies, and publishers, addressing concerns around transparency, ad fraud, and media quality. Attendees will gain insights into the role of MFAs in the future of programmatic advertising and whether they are a benefit or a burden to the industry.
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15:55 - 16:25 - Panel 4 - Industry Readiness for the new addressability era
As the digital advertising industry approaches the sunset of third-party cookies, the question of how well-prepared businesses are for this seismic shift has never been more critical. This panel will explore the state of industry readiness for the new addressability era, where privacy, consent, and data ownership are at the forefront of change. Leading industry experts will provide insights into their companies' current preparedness and share the strategies being implemented to navigate the challenges posed by the loss of third-party cookies. In addition, the panel will highlight best practices and key recommendations for stakeholders—advertisers, publishers, and technology partners—on how to adapt. They will offer actionable advice on how to build a sustainable data infrastructure, embrace new identity solutions, and align with regulatory requirements to ensure continued success in this new privacy-first landscape.
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16:30 - Wrap up and close
17:00 - 18:00 Networking
Register here for virtual attendance
Register here for in-person attendance
Meet our Speakers:
Gaylord Zach, Head of Mobile Product at Verve
Stafaniya Radzivonik, Director, Partnerships - Supply, Verve
Daria Oshry, VP Publisher Solutions at Online Media Solutions
Filippo Gramigna, Co-CEO at Onetag
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify and Chair of IAB Europe’s Programmatic Trading Committee
Stefanie Scognamiglio, Director Client Solutions at Microsoft
Sara Sihelik, Country Director DACH, Quantcast
Alexander Weissenfels, VP Dach, Adform
Sylwia Iwanejko-Sajewska, Head of Germany, Decentriq
Samir Chabab, Vice President of Marketing, Ogury
Eze Uchegbulam, Manager Activation, GroupM
Jana Moran, COO DACH, Utiq
Jan Philipp Hinrichs, Senior Director, Agency Partnerships & Development CEE, IAS
Margarita Antciburova, Customer Success Manager, DoubleVerify
Leonhard Sauer, Country Manager Central Europe, PubMatic
Andrew Heald, Manager, Publisher Development, Index Exchange
Gregor Fellner, Sr. Director, Media GSA/EE, Rakuten Advertising
Nadeem Qureshi, Team Lead Product Management, Brand Community Network GmbH