6th November | 14:00 CET - Register here for virtual attendance & Register here for in-person attendance
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
This event will be held in a hybrid format in Berlin hosted by Verve, with limited spaces available for in-person attendance. To join us in person, please register your interest below; your spot will be confirmed via email. Alternatively, you can register to participate virtually for free!
Agenda:
Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers (Presentation and panel)
This session will reveal the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, Attitudes to Programmatic, unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade.
Fireside chat - How are brands rethinking their programmatic strategies and investment for 2025
Panel 2 - The Future of Personalisation - New targeting opportunities beyond the cookie
Fireside chat - Privacy sandbox - Status and Timelines
Panel 3 - MFAs Impact: The Great Debate
Register here for virtual attendance
Register here for in-person attendance
