REWE Group Retail Media Connect is the central retail media department of the REWE Group, focusing on brands such as REWE, PENNY, and ZooRoyal. As one of the world’s leading retail companies, the cooperative REWE Group employs 390,000 people across 21 European countries and is a major player in both the trade and tourism sectors in Germany and Europe.

Our department collaborates with over 200 suppliers and media agencies, leveraging advanced targeting options to enhance customer engagement across multiple channels. Our comprehensive and versatile retail media portfolio is designed for targeted full-funnel media campaigns for both endemic and non-endemic advertisers, guiding brands from awareness to sales — always based on valuable first-party data.

On the REWE platform, advertisers can conduct campaigns using onsite advertising placements such as sponsored product ads and onsite display ads, driven by customer purchasing behavior. Many of these onsite placements are now available through an auction system and deliver proven drive-to-store effects, supported by robust customer data. Additionally, digital signage solutions within REWE and PENNY stores are a pivotal part of our offering, providing impactful in-store advertising opportunities.

This holistic omnichannel approach — from digital activation to sustained positive effects through reviews and user-generated content — ensures a broad and effective reach for our advertising partners. Our advertising options also extend to REWE's social media channels, amplifying the impact of our partners' campaigns.

Our commitment to data-driven strategies ensures that campaigns are not only targeted but also measurable, delivering meaningful results. Retail Media creates user relevance in a cookie-free world and enables closed-loop measurement up to the point of sale.

For more information, visit https://www.rewe-group-retailmedia.de/