This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January […]

Below you can find a list of recordings for all 2015 webinars hosted by IAB Europe. European Programmatic Market webinar […]

Below you can find a list of recordings for all 2016 webinars hosted by IAB Europe. This list will be […]

Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile […]

The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have […]

Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]

The global advertising landscape continues to evolve as investment shifts to digital across various devices and channels. This change in […]

Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at […]

The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best […]