Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even […]

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]

An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which […]

The adoption of the GDPR which will apply with direct effect in all EU Member States from May 2018, along […]

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent […]

In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective about […]

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when […]

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; […]

Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the third quarter of this year, […]