Interactive Advertising Bureau

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September 3, 2017
Member blog: IAB Denmark - Let’s raise the bar on ePrivacy

In a matter as important as our privacy in the digital environment, it is my hope that we begin to […]

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August 28, 2017
Member report: comScore - Top 10 Burning Issues in Digital

This report provides comScore's perspective on the most pressing topics, issues and trends that are changing the way media buyers […]

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August 24, 2017
Member blog: Improve Digital - Can programmatic actually be transparent? Three cornerstones of an accountable sell-side ad tech provider

The digital content industry has taken its head out of the sand when it comes to the transparency issues in […]

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August 10, 2017
IAB Europe Webinar: Research Awards Winners - Consumer Behaviour and Media Planning

Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning […]

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August 9, 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement […]

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August 9, 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement […]

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August 9, 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]

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August 7, 2017
IAB Europe White Paper: Programmatic Mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark […]

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August 6, 2017
Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall […]

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August 2, 2017
Member report: commissioned by Google - Why the growth of mobile apps is good news for brands

The screen in our hands is now the gateway to the online world - the first choice to answer any […]

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August 1, 2017
IAB Europe Programmatic Mobile White Paper

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark […]

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July 30, 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]

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