First published here.   The industry needs to work together to convert the promises of online audio advertising into reality, […]

On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]

Boosting awareness and installs with Facebook mobile app  When this job search platform ran Facebook mobile app install ads, incremental […]

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, […]

The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which […]

This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an […]

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic […]

IAB Europe is launching a new Legal Committee, open to all IAB Europe Members, to bring together legal professionals, and […]

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance. As the media […]