IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Retail Media now accounts for 11% of total advertising spend in France (source: SRI, 2024), confirming its strategic role in […]
Read more
Essential Guidance for Building & Scaling Retail Media Success Our Retail & Commerce Media Committee has created two bite-sized best […]
Read more
In order to understand the status of Retail Media across Europe on both the buy-side and sell-side of the digital […]
Read more
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
Read moreBRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
Read moreIAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
Read more
9th-10th September | The Hurlingham Clube, London Retail Media Pioneers is the leading conference for Europe’s largest brands and retail […]
Read more
24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail […]
Read more
24th June | 12:10 BST | Olympia, London Join IAB Europe at DMWF Global on 24th June at 12:10 BST […]
Read more
