18th March I 11:00 AM CET I Register here
Join us to learn more about the IAB Europe Retail Media Certification Programme, the industry-recognised initiative designed to validate alignment with IAB Europe’s measurement standards for on- and off-site Retail Media campaigns.
In this webinar, we’ll explain how the certification helps retailers demonstrate transparency, fairness, and accountability in Retail Media measurement, while promoting a level playing field and building trust with brands, agencies, and industry stakeholders.
The session will feature perspectives from IAB Europe’s Retail & Commerce Media Committee, including its Chair, Jason Wescott, Global Head of Commerce Solutions at WPP Media, who will share why the certification is critical for the future of the industry. You’ll also hear directly from certification auditors, who will walk through the independent audit process, what to expect, and how organisations can successfully prepare.
We’ll outline how the programme is now fully live for retailers, what to expect from the independent audit process, and how certified organisations can showcase their certification as a mark of excellence. The session will also offer insights into how the wider Retail Media ecosystem can engage with the framework ahead of the full rollout planned for 2026.
Join us to find out how the IAB Europe Retail Media Certification Programme can support fair competition, industry alignment, and leadership in transparent Retail Media measurement.
Speakers:
Marie-Clare Puffet, Industry Development & Insights Director, IAB Europe
Andy Flint, Head of Business Development, abc
Jason Wescott, Global Head of Commerce Solutions, WPP Media and Chair of IAB Europe’s Retail & Commerce Media Committee
Olivier Daufresne, Associate Director, CESP
