Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position Your Company as a Digital Leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry Peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our Resources

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and Develop Across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your Interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

News

Events

Steps For Marketers to Embrace Personalisation

Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. […]

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Q&A: The Digital Advertising Supply Chain

The digital advertising supply chain is a complex, yet crucial, infrastructure that supports the modern online economy. But who are […]

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Adoption of Supply Chain Transparency Standards in Europe

Digital advertising stakeholders require information about the supply chain to best serve their clients, select their partners, combat ad fraud, […]

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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]

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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]

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Entries Now Open for the 2025 MIXX Awards Europe

Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]

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CTV Summit

Positioned as the premier gathering for everyone with “commercial intent” in the Connected TV ecosystem, the CTV Summit brings together […]

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Retail Media X

Brands, Retailers, Networks & Media Agencies Retail Media is transforming the future of how we advertise, sell and shop. As […]

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IAB Europe Insights Revealed: Attitudes to Retail Media

24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail […]

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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