Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]
Read More »Member blog: Let’s get as excited about human intelligence as we do about AI
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]
Read More »GDPR impact on Programmatic Trading blog series: GDPR three months on
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
Read More »Member blog: Digital Out of Home and OMD campaign for HP
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]
Read More »Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
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