New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]
Read More »Member blog - Meetrics - The importance of ad verification
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]
Read More »Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data
In a previous article, we talked about what a data strategy is and the key components to build for success. […]
Read More »Digital video advertising trends show brands attuned to changing user behaviour across all devices
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox. Whilst consumers are […]
Read More »Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]
Read More »High stakes for European media and digital advertising as Brussels turns to ePrivacy
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]
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