Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

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A ‘DEAL’ for publishers to engage users on Ad blocking

Bjorn Bojen
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09/03/2016
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]
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European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3

Bjorn Bojen
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03/03/2016
This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]
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Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

Bjorn Bojen
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03/03/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
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Programmatic Future Trends Series: How will the skills shortage develop in 2016

Bjorn Bojen
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25/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
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European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1

Bjorn Bojen
|
22/02/2016
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]
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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

Bjorn Bojen
|
18/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
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