Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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TCF v2.0 Workshop 4: Resource Overview Overload

Helen Mussard
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26/02/2020
Technical Resources - Where to Go for More Detailed Technical Resources. IAB Europe, in partnership with IAB Tech Lab, announced […]
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TCF v2.0 Workshop 3: What actually happens when we switch over? A deep dive on the process for switching from TCF v1.1 to TCF v2.0.

Helen Mussard
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31/01/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
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IAB UK's Gold Standard 2.0 will require companies to adopt IAB Europe’s TCF v2.0

Helen Mussard
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23/01/2020
We are delighted to share the news from our colleagues at IAB UK that a requirement to adopt the IAB […]
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IAB Europe Announces Results of its Brand Safety Poll

Marie-Clare Puffett
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20/01/2020
REVEALS BRAND SAFETY DEVELOPMENTS THROUGHOUT EUROPE CALLS ON INDUSTRY TO USE 2020 TO SUPPORT QUALITY INITIATIVES ACROSS EUROPE 20th January 2020, […]
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IAB Europe creates two new task forces to address industry opportunities and challenges

Marie-Clare Puffett
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09/01/2020
IAB Europe’s Brand Advertising Committee (BAC) has been restructured to ensure industry opportunities and challenges are adequately addressed and actioned […]
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IAB Europe Member Testimonial videos

Alex Macarescu
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18/12/2019
Hear from some of our members about why they think membership of IAB Europe is valuable and important for the […]
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