Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

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Unified ID - What are the building blocks for solutions?

Marie-Clare Puffett
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23/09/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]
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Meet IAB Europe at DMEXCO

Bjorn Bojen
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11/08/2019
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]
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Programmatic Audio Blog series - developments, opportunities and challenges

Bjorn Bojen
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07/08/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
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Digital Ad Spend in Europe - additional perspectives

Bjorn Bojen
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29/07/2019
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]
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Member Research: Campaign overexposure has negative impact on branding performance

Bjorn Bojen
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23/07/2019
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]
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Unified ID – Why Identity becomes a key success factor in the post cookie era

Bjorn Bojen
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22/07/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]
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