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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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Blog

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IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
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19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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IAB Europe Network Guest Blog Post with TAG - Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

Lauren Wakefield
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16/08/2021
In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the Trust Accountability Group (TAG) discusses […]
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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

Helen Mussard
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12/08/2021
In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and […]
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Want To Join The IAB Europe Team? New Role - Digital Advertising Analyst

Helen Mussard
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10/08/2021
Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created role is a unique opportunity […]
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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
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Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

Lauren Wakefield
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04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
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