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News

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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Blog

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That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

Georgia Cook
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25/10/2021
On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]
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Interested In Joining IAB Europe's New Technical Committee?

Helen Mussard
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21/10/2021
IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and is inviting interested IAB Europe […]
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Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

Lauren Wakefield
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08/10/2021
IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take part here.  In-housing programmatic trading […]
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That's a Wrap! The Great Debate: Trust & Transparency Headline Event

Lauren Wakefield
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30/09/2021
On September 28, IAB Europe hosted the headline event of our Trust and Transparency series 'The Great Debate'. The event […]
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Network Guest Blog Post - Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Helen Mussard
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30/09/2021
Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs to discuss and debate trust […]
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More Free Industry Insider Webinars on Trust and Transparency For You to Join!

Lauren Wakefield
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23/09/2021
As part of our Trust and Transparency event series, we are hosting a range of Industry Insider sessions with some of […]
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