Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Bjorn Bojen
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10/07/2018
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the […]
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IAB Europe Survey: Human Capital in the Digital Environment 2018

Bjorn Bojen
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10/07/2018
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, […]
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Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Bjorn Bojen
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27/06/2018
Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]
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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
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Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
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21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]
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IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
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11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]
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Blog

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Member Guest Post with Skai - Retail Media - New Year, New Opportunities

Amy Mazzola
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03/01/2023
In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Digital Advertising Partnerships

Lauren Wakefield
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08/12/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Introducing the First Speakers at E-commerce Berlin Expo 2023

Lauren Wakefield
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07/12/2022
Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every […]
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Brand Advertising Trends & Buzzword Predictions for 2023!

Amy Mazzola
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06/12/2022
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels […]
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Programmatic Trends & Buzzword Predictions for 2023

Amy Mazzola
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06/12/2022
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]
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Member Guest Post With IAS - Hey, Media Planners! Don’t Let Your Brands’ Safety & Suitability Settings Undermine The Drive For Social Good

Helen Mussard
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05/12/2022
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an […]
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