Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Bjorn Bojen
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16/07/2018
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders […]
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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Bjorn Bojen
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10/07/2018
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the […]
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IAB Europe Survey: Human Capital in the Digital Environment 2018

Bjorn Bojen
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10/07/2018
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, […]
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Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Bjorn Bojen
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27/06/2018
Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]
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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
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Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
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21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]
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Blog

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MIXX Awards Europe - Meet the Jury: Kate MacKenzie at TikTok

Lauren Wakefield
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29/03/2023
The MIXX Awards Europe recognises and showcases the best digital advertising campaigns in Europe.  The winners will be celebrated at […]
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IAB Europe Announces First Speakers for Interact 2023 Conference in Madrid

Lauren Wakefield
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22/03/2023
Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble and Alexis Marcombe, Managing Director, Carrefour Links are among the first […]
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IAB Europe Welcomes First Chair and Vice-Chair of the Sustainability Standards Committee

Lauren Wakefield
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20/03/2023
IAB Europe is pleased to announce the election of Arthur Millet, Director General, Alliance Digitale (IAB France) as the new […]
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IAB Europe’s Research Awards 2023 - Meet The Chair of the Jury; Kristanne Roberts

Amy Mazzola
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20/03/2023
  The IAB Europe Research Awards recognise and showcase the great European digital research projects and the contribution they have […]
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Early Bird Deadline Extended - Last Chance For Discounted Interact 2023 Tickets & MIXX and Research Award Entries

Lauren Wakefield
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13/03/2023
Back by popular demand! We are excited to announce the opportunity to purchase Interact 2023 tickets and submit entries for […]
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International Women’s Day: A Q&A Blog Celebrating Women in Digital Advertising

Amy Mazzola
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08/03/2023
  In Celebration of International Women’s Day, we caught up with key female leaders from the Women in Programmatic Network […]
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