Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
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25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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IAB Europe Webinar - A Complete Overview of the Transparency & Consent Framework - 25 September

Bjorn Bojen
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23/07/2018
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent […]
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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Bjorn Bojen
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16/07/2018
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders […]
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Blog

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Interact 2023 - That’s a Wrap

Amy Mazzola
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25/05/2023
  On 23rd and 24th May 2023, IAB Europe hosted its flagship annual event ‘Interact’ in Madrid, Spain! Thanks to […]
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Have Your Say in Our CTV in Europe Research in Partnership with DoubleVerify

Amy Mazzola
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17/05/2023
  We’re teaming up with DoubleVerify to invite you to participate in an exclusive survey that aims to understand more […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our H1 2023 Virtual Programmatic Day

Lauren Wakefield
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11/05/2023
On the 4th of May, IAB Europe hosted its first Virtual Programmatic Day to discuss and debate the latest trends, […]
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#OMR23 - THE FESTIVAL FOR THE DIGITAL UNIVERSE

Amy Mazzola
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05/05/2023
  Just like last year, the OMR Festival is expected to draw more than 70,000 visitors to the Hamburg Messe […]
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Remarks for Delivery by Townsend Feehan, CEO, IAB Europe at the DG JUST Stakeholder Roundtable on the Initiative for a Voluntary Business Pledge to Simplify the Management by Consumers of Cookies and Personalised Advertising Choices, Friday 28 April

Lauren Wakefield
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28/04/2023
A note from IAB Europe's CEO, Townsend Feehan on her remarks for delivery at the DG Just Stakeholder Roundtable on […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our Great Debate on Retail Media

Lauren Wakefield
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25/04/2023
On the 18th of April, IAB Europe hosted its first hybrid Great Debate event of 2023 to discuss and debate […]
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