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News

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IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
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03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
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25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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IAB Europe Webinar - A Complete Overview of the Transparency & Consent Framework - 25 September

Bjorn Bojen
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23/07/2018
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent […]
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Blog

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Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope - The Quest for Supply Path Transparency

Amy Mazzola
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20/07/2023
  In this week’s member guest blog post we caught up with Nadav Perry, VP Global Brands & Agencies at […]
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Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today!

Amy Mazzola
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19/07/2023
At the end of 2022, we created a new Retail Media Working group that aims to bring stakeholders from across […]
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Dive Into IAB Europe’s H1 2023 Highlights!

Amy Mazzola
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17/07/2023
  With summer in full swing and the end of H1 here, we look back over the last six months […]
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AdEx 2022 Report – Key Facts & Stats Videos

Amy Mazzola
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13/07/2023
IAB Europe’s Widely-Anticipated 2022 AdEx Benchmark Report is Now Live! Released on 13th July 2023, the report is the definitive […]
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Uncover the Latest Attitudes to Programmatic Advertising: Participate in Our Survey Today!

Amy Mazzola
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06/07/2023
  Are you ready to dive into the ever-evolving world of programmatic advertising? We're excited to invite you to take […]
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Understanding the Transparency & Consent Framework v2.2 

Amy Mazzola
|
24/06/2023
Dated: 24 June 2023 Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here […]
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