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IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework - A complete overview

Bjorn Bojen
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30/09/2018
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain […]
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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Bjorn Bojen
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25/09/2018
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]
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IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
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18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]
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IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
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11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]
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IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
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11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]
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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Bjorn Bojen
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10/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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