Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Bjorn Bojen
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28/01/2019
Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]
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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
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Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
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IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Bjorn Bojen
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06/12/2018
Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]
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Blog

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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]
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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]
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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
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Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]
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