Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]
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IAB Europe White Paper: Programmatic Native Advertising

Bjorn Bojen
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26/11/2018
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]
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IAB Europe Survey: What is driving digital video advertising adoption

Bjorn Bojen
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23/11/2018
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]
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IAB Europe Press Release: IAB Europe publishes first edition of the Human Capital in the Digital Environment Report

Bjorn Bojen
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21/11/2018
Brussels, 21 November 2018 – IAB Europe has today published the inaugural edition of the Human Capital in the Digital […]
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The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
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21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]
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AdTech Summit, on 30 November 2018 in Paris IAB France's new major annual meeting, in partnership with IAB Tech Lab.

Bjorn Bojen
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13/11/2018
Turning Paris into the AdTech Capital of the World for a day! On November 30th, from 8:30am to 5pm at […]
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Blog

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International Knowledge Exchange on Audience Measurement

Amy Mazzola
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04/04/2023
   IAB Europe have worked with the teams at CIMM, egta, EACA and WFA to curate this International Knowledge Exchange […]
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Guest Blog Post with Meta - Meta Launches Brand Suitability Controls and Third Party Verification for Feed Powered by AI

Amy Mazzola
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04/04/2023
    In this week’s member guest blog post we caught up with Samantha Stetson,  VP, Client Council and Industry […]
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IAB Europe’s New Research & Insights Forum

Amy Mazzola
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03/04/2023
IAB Europe is pleased to announce the launch of its new Research & Insights Forum, which is an evolution of […]
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Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

Lauren Wakefield
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31/03/2023
IAB Europe is excited to release the new Digital People's Poll. The Digital People’s Poll reveals what's really happening in […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

Lauren Wakefield
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30/03/2023
On the 28th of March, IAB Europe hosted the first Great Debate of 2023 where we saw over 250 attendees tune […]
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Become an Industry Expert in No Time with IAB Europe’s New Explainer Video Series

Lauren Wakefield
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30/03/2023
Ever wondered how you can discover everything you need to know about the hottest topics in digital advertising today, in […]
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