Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces the First Speakers for The Interact 2019 Conference

Bjorn Bojen
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27/03/2019
Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship […]
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Member report: 2018 Turkey Ad Spend

Bjorn Bojen
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26/03/2019
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL […]
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IAB Europe Webinar: GDPR One Year On. Lessons Learned.

Bjorn Bojen
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20/03/2019
10 AM BST / 11 AM CEST - Wednesday, 17 April IAB Europe's Education Committee member iubenda will be leading […]
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Introducing the Jury Members for Europe’s Top Digital Advertising & Research Awards

Bjorn Bojen
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14/03/2019
The countdown is on to this year’s MIXX Awards Europe and the IAB Europe Research Awards, which will be taking place […]
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IAB Europe Appoints Its First Chief Economist as it Expands Research Offering

Bjorn Bojen
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12/03/2019
IAB Europe has appointed Dr. Daniel Knapp as its first Chief Economist. As the leading European-level industry association for the […]
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Interact now with DIMAQ accreditation

Bjorn Bojen
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11/03/2019
We’re very excited to announce that IAB Europe’s flagship annual conference ‘Interact’ has just been accredited by DIMAQ.  All participating […]
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Blog

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Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
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07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]
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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
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07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
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07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
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Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
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30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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