Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

Bjorn Bojen
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16/04/2019
Brussels, 17 April 2019, IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its […]
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Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

Bjorn Bojen
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15/04/2019
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline […]
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Working in Digital Advertising - An IAB Europe Infographic

Bjorn Bojen
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13/04/2019
Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their […]
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IAB Europe Publishes 'Blockchain Demystified' White Paper

Bjorn Bojen
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09/04/2019
Brussels, 10 April – IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that […]
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IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Bjorn Bojen
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03/04/2019
Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in […]
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IAB Europe’s Press Statement Regarding Cookie Wall Complaints

Bjorn Bojen
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02/04/2019
It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and […]
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Blog

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Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
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17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]
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Share Your Insights on Generative AI in Digital Advertising - Participate in our Survey Today!

Amy Mazzola
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15/01/2024
Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]
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That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]
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2024 Trends in the Programmatic Ecosystem

Amy Mazzola
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14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]
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2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
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Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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