Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Bjorn Bojen
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03/04/2019
Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in […]
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IAB Europe’s Press Statement Regarding Cookie Wall Complaints

Bjorn Bojen
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02/04/2019
It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and […]
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IAB Europe Announces the First Speakers for The Interact 2019 Conference

Bjorn Bojen
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27/03/2019
Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship […]
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Member report: 2018 Turkey Ad Spend

Bjorn Bojen
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26/03/2019
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL […]
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IAB Europe Webinar: GDPR One Year On. Lessons Learned.

Bjorn Bojen
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20/03/2019
10 AM BST / 11 AM CEST - Wednesday, 17 April IAB Europe's Education Committee member iubenda will be leading […]
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Introducing the Jury Members for Europe’s Top Digital Advertising & Research Awards

Bjorn Bojen
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14/03/2019
The countdown is on to this year’s MIXX Awards Europe and the IAB Europe Research Awards, which will be taking place […]
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Blog

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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
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19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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