Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

Bjorn Bojen
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24/04/2019
New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: IAB Europe, the leading European-level […]
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Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

Bjorn Bojen
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16/04/2019
Brussels, 17 April 2019, IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its […]
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Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

Bjorn Bojen
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15/04/2019
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline […]
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Working in Digital Advertising - An IAB Europe Infographic

Bjorn Bojen
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13/04/2019
Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their […]
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IAB Europe Publishes 'Blockchain Demystified' White Paper

Bjorn Bojen
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09/04/2019
Brussels, 10 April – IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that […]
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IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Bjorn Bojen
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03/04/2019
Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in […]
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Blog

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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]
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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]
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Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]
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Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
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27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]
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Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

Amy Mazzola
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25/07/2023
  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]
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Vacancy at IAB Europe – Digital Advertising Product Manager

Amy Mazzola
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24/07/2023
Scope of the role IAB Europe has a new opening for a full-time Digital Advertising Product Manager to support the […]
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