Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Shortlist of finalists announced for Europe’s Top Digital Advertising & Research Awards

Bjorn Bojen
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01/05/2019
Brussels, 2 May 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to […]
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PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

Bjorn Bojen
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24/04/2019
New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: IAB Europe, the leading European-level […]
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Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

Bjorn Bojen
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16/04/2019
Brussels, 17 April 2019, IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its […]
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Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

Bjorn Bojen
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15/04/2019
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline […]
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Working in Digital Advertising - An IAB Europe Infographic

Bjorn Bojen
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13/04/2019
Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their […]
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IAB Europe Publishes 'Blockchain Demystified' White Paper

Bjorn Bojen
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09/04/2019
Brussels, 10 April – IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that […]
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Blog

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Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
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07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]
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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
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07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
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07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
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Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
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30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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