[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
Read More »Exploring the Return on Creativity: Insights from Our Roundtable with TikTok
Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
Read More »Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts
Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs) is […]
Read More »That’s a Wrap! Check Out IAB Europe’s Highlights For 2024
Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
Read More »2025 Programmatic Advertising Predictions
Lauren Wakefield
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17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
Read More »2025 Brand Advertising Predictions
Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
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