Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
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01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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IAB Europe's Members Elect A New Board of Directors

Helen Mussard
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18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
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Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

Helen Mussard
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25/05/2021
IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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Blog

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Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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The Retail Media Revolution: 2024 State of Play and Outlook in Europe

Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

Amy Mazzola
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02/10/2024
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
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A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media

Lauren Wakefield
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26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
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Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

Lauren Wakefield
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26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
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Strengthening Our Industry Committees: Welcoming Two New Team Members

Lauren Wakefield
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04/09/2024
We are thrilled to announce that IAB Europe is bolstering its support for industry committees with two key hires: Simon […]
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