Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
|
16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
Read More »

New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
|
12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
Read More »

IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
|
01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
Read More »

IAB Europe's Members Elect A New Board of Directors

Helen Mussard
|
18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
Read More »

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

Helen Mussard
|
25/05/2021
IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
Read More »

IAB Europe's AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

Helen Mussard
|
25/05/2021
DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th May, 2021 – IAB Europe, […]
Read More »
1 … 18 19 20 21 22 … 70

Blog

VIEW ALL BLOG POSTS

Stay Ahead with Our Latest Updated 101 Guide to Retail Media

Lauren Wakefield
|
27/06/2024
The rapid growth of e-commerce means Retail Media has reached critical mass – riding a third wave of digital advertising. […]
Read More »

Guest Member Blog Post - Six Reasons VAST 4.3 Can Help Improve the Viewer Experience with FreeWheel

Lauren Wakefield
|
24/06/2024
In this week's member guest blog post, we caught up with Emmanuel Josserand, Sr Dir. Agency, Brand, and Industry Relations […]
Read More »

Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
|
18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]
Read More »

That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
|
18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]
Read More »

Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
Read More »

5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
|
12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
Read More »
1 … 18 19 20 21 22 … 104
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram