Driving Media Decarbonisation Through Precision: GMSF v1.2 and the Power of Contributed Data
Lauren Wakefield
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30/07/2025
In this blog post, Andrei Baragan, CTO, Cedara, and IAB Europe’s Data Analyst & Sustainability Lead, Dimitris Beis, explore how […]
Read More »Looking Back at Interact 2025: Q&A Spotlight on CTV with Magnite
Lauren Wakefield
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28/07/2025
Following the release of our first exclusive Q&A with Dr. Daniel Knapp, where we unpacked the AdEx 2024 findings and […]
Read More »Top 5 Trends Defining European Retail Media in 2025 and How You Can Help Shape the Future
Lauren Wakefield
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22/07/2025
Our latest Attitudes to Retail Media Report was released last week. And it’s our most comprehensive look at the state […]
Read More »Looking Back at Interact 2025: Q&A Video Series with Our Speakers
Lauren Wakefield
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21/07/2025
Interact 2025 once again brought Europe’s digital advertising community together for two days of inspiration, insight, and interaction, and what […]
Read More »Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense
Lauren Wakefield
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16/07/2025
Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]
Read More »A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025
On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]
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