Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Expresses Solidarity and Support for Ukraine

Lauren Wakefield
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25/02/2022
24 February, Brussels, Belgium - IAB Europe today expressed its solidarity with, and support for, its colleagues in Ukraine and […]
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Belgian DPA Decision of 2nd February: Are Other DPAs Right to Warn About Continued Use of the TCF?

Lauren Wakefield
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16/02/2022
Following the publication of the Decision of the Belgian Data Protection Authority of 2 February 2022 on the Transparency & […]
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IAB Europe Introduces New Membership Category to Support Startup Innovation in Europe

Georgia Cook
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16/02/2022
16th February 2022, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has introduced a […]
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IAB Europe to Appeal Belgian Data Protection Authority Ruling

Lauren Wakefield
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11/02/2022
11 February, Brussels, Belgium: IAB Europe confirmed today that it will appeal the Belgian Data Protection Authority (APD)’s administrative ruling […]
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IAB Europe Releases New Guide to In-App Advertising

Georgia Cook
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03/02/2022
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Key Considerations for In-App Advertising 3rd February, Brussels, Belgium: […]
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APD Ruling Clears Way For Work on Developing TCF into a Formal GDPR Code of Conduct: IAB Europe Statement on the APD Decision Announced Today

Lauren Wakefield
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02/02/2022
2nd February, Brussels, Belgium: IAB Europe acknowledges the decision announced today by the Belgian Data Protection Authority (APD) in connection […]
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Blog

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Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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The Retail Media Revolution: 2024 State of Play and Outlook in Europe

Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

Amy Mazzola
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02/10/2024
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
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A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media

Lauren Wakefield
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26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
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Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

Lauren Wakefield
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26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
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Strengthening Our Industry Committees: Welcoming Two New Team Members

Lauren Wakefield
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04/09/2024
We are thrilled to announce that IAB Europe is bolstering its support for industry committees with two key hires: Simon […]
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