Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases New Guide to CTV Targeting and Measurement

Georgia Cook
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27/01/2022
Authored by Measurement and Connected TV (CTV) experts from Across Europe Provides Valuable Insights on the Targeting and Measurement Options […]
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IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act

Lauren Wakefield
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20/01/2022
20 January 2022, Brussels, Belgium – The European Parliament has voted to accept new amendments to its position on the […]
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DSA IMCO vote: IAB Europe commends avoidance of a ban on "targeted" ads but warns of overlap and contradictions with existing data protection law

Lauren Wakefield
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14/12/2021
14 December 2021, Brussels, Belgium - IAB Europe issued a cautious welcome to the report approved today by the European […]
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IAB Europe Releases New Guide to Native Advertising

Georgia Cook
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02/12/2021
The guide provides up-to-date insight into native ad formats and key considerations and best practices for buyers. 2nd December 2021, […]
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IAB Europe Releases A New Guide To In-Gaming

Georgia Cook
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11/11/2021
Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB Europe, the leading European-level industry […]
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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Helen Mussard
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05/11/2021
Brussels, 5 November 2021 - IAB Europe is informed by the Belgian data protection authority (the APD) that its Litigation […]
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Blog

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Join the IAB Europe Team! New Privacy & Compliance Trainee Role

Helen Mussard
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09/07/2024
Are you a motivated individual looking to embark on a career in digital marketing and advertising with a focus on […]
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An Important Update From IAB Ukraine's CEO

Helen Mussard
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08/07/2024
Dear Colleagues, As I am writing these lines over Kyiv, the air siren sounds for the fourth time today. Since […]
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Guest Member Blog Post - The European Elections and the Opportunities Ahead with Meta

Amy Mazzola
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03/07/2024
In this week's member guest blog post, we hear from Nick Clegg, President, Global Affairs at Meta. Former Deputy Prime […]
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Join the IAB Europe Team! Sustainability Compliance Officer

Lauren Wakefield
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28/06/2024
IAB Europe has an immediate opening for a paid, 6-month internship to support its sustainability team on technical and legal […]
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Stay Ahead with Our Latest Updated 101 Guide to Retail Media

Lauren Wakefield
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27/06/2024
The rapid growth of e-commerce means Retail Media has reached critical mass – riding a third wave of digital advertising. […]
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Guest Member Blog Post - Six Reasons VAST 4.3 Can Help Improve the Viewer Experience with FreeWheel

Lauren Wakefield
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24/06/2024
In this week's member guest blog post, we caught up with Emmanuel Josserand, Sr Dir. Agency, Brand, and Industry Relations […]
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