Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

Lauren Wakefield
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07/10/2022
BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]
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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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IAB Europe Creates a New Sustainability Standards Committee

Georgia Cook
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21/09/2022
Unifying Industry Leaders from Across Europe To Establish a Set of Practical Standards to Help the Digital Advertising Industry with […]
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IAB Europe Board Elects Nicolas Rieul as New Chair

Georgia Cook
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21/09/2022
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today […]
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IAB Europe Releases New Guide to Ecommerce

Georgia Cook
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08/09/2022
Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to explore eCommerce and retail media […]
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Belgian Market Court Refers IAB Europe Ruling on TCF to The European Court of Justice: IAB Europe Statement

Lauren Wakefield
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07/09/2022
BRUSSELS, BELGIUM - 7th September 2022: IAB Europe acknowledges the interim ruling handed down today by the Belgian Market Court […]
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Blog

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Sustainability Spotlight: Pan-European Case Studies, Great Debate & More

Lauren Wakefield
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28/02/2025
Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest […]
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Share Your Expertise: Be a Guest on an IAB Europe Podcast!

Lauren Wakefield
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27/02/2025
Are you an IAB Europe member and a digital advertising expert with valuable insights to share? Why not join us […]
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Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

Lauren Wakefield
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26/02/2025
Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]
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Save the Date: The Great Debate Series is Back!

Nicole Laleva
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17/02/2025
The wait is over! The Great Debate returns with two power-packed virtual events designed to challenge perspectives, spark discussions, and […]
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Reflections on Trust, Policy, and Innovation from Advertising Horizons 2025

Lauren Wakefield
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13/02/2025
Our Marketing & Communications Director, Lauren Wakefield, shares her thoughts on our Advertising Horizons policy event, and how policy, trust, […]
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Advertising Horizons 2025 Highlights: Shaping the Future of Digital Advertising Through Innovation, Policy, and Trust

Lauren Wakefield
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12/02/2025
That’s a wrap! On the 4th of February 2025, digital advertising EU policy took centre stage in Brussels at our […]
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