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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

Lauren Wakefield
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06/09/2023
  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]
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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

Lauren Wakefield
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27/07/2023
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]
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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

Amy Mazzola
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25/07/2023
  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]
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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Lauren Wakefield
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13/07/2023
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth increasing by 22.1%  Brussels, Belgium, […]
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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

Lauren Wakefield
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08/06/2023
IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work plan and framework that supports […]
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IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act

Lauren Wakefield
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01/06/2023
Brussels, Belgium, 1st June - IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media […]
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Blog

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Cannes Through Fresh Eyes: Insights, Connections & that Riviera Magic

Lauren Wakefield
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25/06/2025
In this post, our Marketing & Communications Director, Lauren Wakefield, shares her first-hand experience from this year’s Cannes Lions, offering […]
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Exploring the Future of Commerce Media: Key Takeaways from Our Cannes Lions Roundtable with PubMatic

Lauren Wakefield
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25/06/2025
In this post, our Industry Development & Insights Director, Marie-Clare Puffett, explores the key findings of our Commerce Media Roundtable […]
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Connected TV Measurement in Europe: Key Takeaways from Our Cannes Lions Roundtable with Nielsen

Lauren Wakefield
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24/06/2025
Last week at Cannes Lions, we had the pleasure of bringing together leading voices from our CTV Working Group for […]
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Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes

Lauren Wakefield
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24/06/2025
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted […]
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Be Part of Retail Media’s Defining Moment – Join Us in Amsterdam this September!

Lauren Wakefield
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24/06/2025
Retail Media is entering a new era, and in 2025, we’re marking a major milestone. That’s why we’re excited to […]
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Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

Nicole Laleva
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20/06/2025
Fresh from the energy and insights of Cannes Lions 2025, our Sustainability Lead and Data Analyst, Dimitris Beis, attended the […]
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