Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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IAB Europe Creates a New Sustainability Standards Committee

Georgia Cook
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21/09/2022
Unifying Industry Leaders from Across Europe To Establish a Set of Practical Standards to Help the Digital Advertising Industry with […]
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IAB Europe Board Elects Nicolas Rieul as New Chair

Georgia Cook
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21/09/2022
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today […]
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IAB Europe Releases New Guide to Ecommerce

Georgia Cook
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08/09/2022
Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to explore eCommerce and retail media […]
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Belgian Market Court Refers IAB Europe Ruling on TCF to The European Court of Justice: IAB Europe Statement

Lauren Wakefield
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07/09/2022
BRUSSELS, BELGIUM - 7th September 2022: IAB Europe acknowledges the interim ruling handed down today by the Belgian Market Court […]
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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
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14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]
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Blog

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2025 Programmatic Advertising Predictions

Lauren Wakefield
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17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
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2025 Brand Advertising Predictions

Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
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E-commerce Germany Awards 2025 Open For Entries

Lauren Wakefield
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16/12/2024
The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who […]
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Unlock Your Professional Potential with IAB Europe Training – Exclusive Discounts for Members!

Lauren Wakefield
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12/12/2024
Are you ready to elevate your skills and master the digital future? IAB Europe Training is here to help you […]
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IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]
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[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Nicole Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
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