Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Reacts To Belgian Data Authority's Validation Of Its Action Plan

Helen Mussard
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12/01/2023
BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated […]
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New Research from IAB Europe and Microsoft on Retail Media in Europe

Marie-Clare Puffett
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13/12/2022
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]
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IAB Canada Launch the Transparency Consent Framework (TCF) Canada - Press Release

Amy Mazzola
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29/11/2022
  IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) […]
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IAB Europe Launches new Retail Media Working Group

Marie-Clare Puffett
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13/10/2022
Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]
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IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

Lauren Wakefield
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07/10/2022
BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]
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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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Blog

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Advertising Amidst Adversity: War Diaries from IAB Ukraine's CEO, Anastasiya Baydachenko

Lauren Wakefield
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11/03/2025
In this exclusive new monthly blog series, Anastasiya shares her firsthand experiences of navigating the digital advertising industry in Ukraine […]
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Spotlighting the Women of IAB Europe – Meet Our Public Policy & Communications Officer Nina Hamann

Lauren Wakefield
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11/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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4 Reasons to Join Interact 2025 – A Bigger, Better, and Even More Engaging Experience!

Lauren Wakefield
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10/03/2025
Interact 2025 is set to be our most dynamic and impactful Interact yet! As the flagship conference for the digital […]
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Celebrating International Women’s Day – Meet IAB Ukraine’s CEO Anastasiya Baydachenko

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Spotlighting the Women of IAB Europe – Celebrating Impact & Inspiration

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 coming up on 8th March, IAB Europe is proud to celebrate the incredible […]
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Unlocking the Power of Retail Media: A Deep Dive into Sales Incrementality Measurement

Lauren Wakefield
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06/03/2025
Yara Daher, Retail Media Consultant at IAB Europe discusses key findings ahead of IAB Europe’s Guidelines to Sales Incrementality Measurement. […]
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