Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

Lauren Wakefield
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02/02/2023
Sustainability is one of the top three challenges for digital advertising businesses   51% of digital advertising businesses don’t currently measure […]
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Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework

Amy Mazzola
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25/01/2023
  IAB Europe this week signed an industry joint letter addressed to the Members of the Committee of Civil Liberties, […]
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IAB Europe Reacts To Belgian Data Authority's Validation Of Its Action Plan

Helen Mussard
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12/01/2023
BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated […]
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New Research from IAB Europe and Microsoft on Retail Media in Europe

Marie-Clare Puffett
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13/12/2022
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]
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IAB Canada Launch the Transparency Consent Framework (TCF) Canada - Press Release

Amy Mazzola
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29/11/2022
  IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) […]
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IAB Europe Launches new Retail Media Working Group

Marie-Clare Puffett
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13/10/2022
Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]
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Blog

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4 Reasons to Join Interact 2025 – A Bigger, Better, and Even More Engaging Experience!

Lauren Wakefield
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10/03/2025
Interact 2025 is set to be our most dynamic and impactful Interact yet! As the flagship conference for the digital […]
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Celebrating International Women’s Day – Meet IAB Ukraine’s CEO Anastasiya Baydachenko

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Spotlighting the Women of IAB Europe – Celebrating Impact & Inspiration

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 coming up on 8th March, IAB Europe is proud to celebrate the incredible […]
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Unlocking the Power of Retail Media: A Deep Dive into Sales Incrementality Measurement

Lauren Wakefield
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06/03/2025
Yara Daher, Retail Media Consultant at IAB Europe discusses key findings ahead of IAB Europe’s Guidelines to Sales Incrementality Measurement. […]
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Announcing the New IAB Europe Advertising & Media Committee

Lauren Wakefield
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05/03/2025
We are excited to introduce our new Advertising & Media Committee!  As part of our ongoing efforts to streamline member […]
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Early Bird Tickets Out Now – Join Us for Interact 2025!

Lauren Wakefield
|
05/03/2025
Join us on 20th-21st May 2025 in Brussels for our annual flagship conference Interact - the event that unites leaders […]
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