Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework

Amy Mazzola
|
25/01/2023
  IAB Europe this week signed an industry joint letter addressed to the Members of the Committee of Civil Liberties, […]
Read More »

IAB Europe Reacts To Belgian Data Authority's Validation Of Its Action Plan

Helen Mussard
|
12/01/2023
BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated […]
Read More »

New Research from IAB Europe and Microsoft on Retail Media in Europe

Marie-Clare Puffett
|
13/12/2022
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]
Read More »

IAB Canada Launch the Transparency Consent Framework (TCF) Canada - Press Release

Amy Mazzola
|
29/11/2022
  IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) […]
Read More »

IAB Europe Launches new Retail Media Working Group

Marie-Clare Puffett
|
13/10/2022
Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]
Read More »

IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

Lauren Wakefield
|
07/10/2022
BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]
Read More »
1 11 12 13 14 15 70

Blog

VIEW ALL BLOG POSTS

Retail Media: What to Expect in 2025 - A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
|
16/01/2025
What’s in store for Retail Media in 2025? We asked members of our Retail Media Committee to share their predictions […]
Read More »

E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition

Lauren Wakefield
|
16/01/2025
The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is […]
Read More »

[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
|
08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
Read More »

Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
|
20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
Read More »

Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
Read More »

That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
|
17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
Read More »
1 11 12 13 14 15 104
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram