Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Marie-Clare Puffett
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29/09/2022
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September 2022, IAB Europe, the leading […]
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IAB Europe Creates a New Sustainability Standards Committee

Georgia Cook
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21/09/2022
Unifying Industry Leaders from Across Europe To Establish a Set of Practical Standards to Help the Digital Advertising Industry with […]
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IAB Europe Board Elects Nicolas Rieul as New Chair

Georgia Cook
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21/09/2022
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today […]
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IAB Europe Releases New Guide to Ecommerce

Georgia Cook
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08/09/2022
Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to explore eCommerce and retail media […]
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Belgian Market Court Refers IAB Europe Ruling on TCF to The European Court of Justice: IAB Europe Statement

Lauren Wakefield
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07/09/2022
BRUSSELS, BELGIUM - 7th September 2022: IAB Europe acknowledges the interim ruling handed down today by the Belgian Market Court […]
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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
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14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]
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Blog

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[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Nicole Laleva
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26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
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Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
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Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
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A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
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[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
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30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
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