Interactive Advertising Bureau

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IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act

Lauren Wakefield
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01/06/2023
Brussels, Belgium, 1st June - IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media […]

Celebrating Excellence in Digital Advertising: IAB Europe's 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed

Amy Mazzola
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24/05/2023
  Brussels, Belgium, 24th May 2023 - IAB Europe, the leading association for the digital advertising and marketing industry, is […]

IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

Lauren Wakefield
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23/05/2023
European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn Total Display Accounts for 50% of Total […]

IAB Europe Releases Guide to Attention in Digital Marketing

Amy Mazzola
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18/05/2023
18 May 2023 Brussels, Belgium - Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of […]

TCF 2.2 Launches! All You Need To Know

Amy Mazzola
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16/05/2023
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here In order to […]

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2023!

Amy Mazzola
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11/05/2023
  Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact! 11th May, 2023, Brussels, Belgium: IAB […]

Data Act vs GDPR: Industry Representatives Warn of Conflicts and Call for a Level Playing Field

Lauren Wakefield
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27/04/2023
27th April 2023. Brussels, Belgium: IAB Europe, the leading European-level association for the digital advertising and marketing ecosystem, signed today […]

IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

Lauren Wakefield
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15/03/2023
BRUSSELS, BELGIUM - 15 March 2023: IAB Europe confirmed today that the APD has voluntarily suspended the six-month implementation period […]

IAB Europe Announces Results of its 2023 Brand Safety Poll

Amy Mazzola
|
09/03/2023
Privacy, transparency and sustainability are now more of a challenge than brand safety 9th March 2023, Brussels: IAB Europe, the […]
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