Interactive Advertising Bureau

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What is driving digital video advertising adoption? – latest IAB Europe survey

Bjorn Bojen
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10/07/2016
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]

Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Bjorn Bojen
|
04/07/2016
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]

IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

Bjorn Bojen
|
28/06/2016
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]

Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Bjorn Bojen
|
27/06/2016
Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]

Danish authorities confirm ad blocking detection doesn't require consent

Bjorn Bojen
|
23/06/2016
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]

Dutch government confirms ad blocking detection is legal

Bjorn Bojen
|
22/06/2016
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]

Clear evolution of programmatic strategy across markets

Bjorn Bojen
|
20/06/2016
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]

IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Bjorn Bojen
|
13/06/2016
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]

Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Bjorn Bojen
|
07/06/2016
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
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