Interactive Advertising Bureau

News

IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
|
08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]

How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
|
07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]

Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
|
23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
|
23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
|
17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]

EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
|
14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
|
09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]

IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
|
25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]

IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
|
25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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