Interactive Advertising Bureau

News

Coalition for Better Ads to Introduce Better Ads Experience Program

Bjorn Bojen
|
18/12/2017
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]

MIXX Awards Europe 2018 open for entries

Bjorn Bojen
|
05/12/2017
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to […]

IAB Europe Research Awards 2018 open for entries

Bjorn Bojen
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05/12/2017
The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made […]

Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Bjorn Bojen
|
02/12/2017
Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, the leading solution for high-impact […]

IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

Bjorn Bojen
|
28/11/2017
London, 28 November 2017 – IAB Europe today presented a new technical standard to support the digital advertising ecosystem in […]

IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Bjorn Bojen
|
27/11/2017
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side […]

Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud

Bjorn Bojen
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27/11/2017
IAB Turkey, Turkish Advertising Agencies Association and Advertisers Association have established GUR, The Platform of Trustworthy Ad on Digital in […]

Digital Advertising continues double-digit growth fuelled by Mobile and Video, latest AdEx Benchmark Study reveals

Bjorn Bojen
|
23/11/2017
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2017 Study. […]

Press release: Index Exchange announces expansion into France

Bjorn Bojen
|
20/11/2017
TORONTO & PARIS, Nov. 14, 2017 — Index Exchange announced today it’s expanding into France to join sophisticated publishers and buyers […]
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