News Archive

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014 Read More »

New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »

Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …

Mobile is unlocking new advertising budgets Read More »

IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step …

IAB Europe publishes Viewable Impressions White Paper Read More »

IAB Europe expands membership and programmes to drive digital advertising growth

A set of new initiatives in 2014 Under a new CEO since February 2014, IAB …

IAB Europe expands membership and programmes to drive digital advertising growth Read More »

IAB Europe launches Digital Innovation Showcase Europe (DISE)

On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe …

IAB Europe launches Digital Innovation Showcase Europe (DISE) Read More »

IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in …

IAB Europe launches the Multi-Device and Connected World Library of Research Read More »

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Read More »