News Archive

13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have …

13.9%: The percentage of Adblock users in Romania Read More »

Data Protection deal is a setback for Europe’s digital economy

The political deal struck on Europe’s future data protection law is bad news for consumers …

Data Protection deal is a setback for Europe’s digital economy Read More »

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the …

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals Read More »

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Online advertising has expanded from a nascent industry into a powerhouse over the past decade …

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value Read More »

IAB Europe Report: How online advertising enables the digital economy of the future

Online advertising is a key driver of the European digital economy that promotes business and …

IAB Europe Report: How online advertising enables the digital economy of the future Read More »

New framework for transatlantic data transfers needed in wake of Schrems judgment

Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner …

New framework for transatlantic data transfers needed in wake of Schrems judgment Read More »

European Programmatic Market increases 70.5% to €3.65bn in 2014

At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe …

European Programmatic Market increases 70.5% to €3.65bn in 2014 Read More »

Brands get to grips with mobile, but apps need further development

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking …

Brands get to grips with mobile, but apps need further development Read More »

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking …

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes Read More »