Interactive Advertising Bureau

News Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

IAB Europe Interact 2017 - Interview with Rhys Noelke, Senior Vice President Strategy, RTL Group: The News Rules of Engagement

Bjorn Bojen
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21/05/2017
As the last minute preparations for Interact are put in place we are delighted to bring you some perspectives on […]

Blog: Differentiation in an Era of Consolidation, by Ari Paparo, CEO Beeswax

Bjorn Bojen
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21/05/2017
As the last minute preparations for Interact are put in place we are delighted to bring you some perspectives on […]

Press release: Annual gathering of European digital ad industry leadership in Amsterdam (23-24 May) will address critical regulatory challenges, demands for transformational change from marketers

Bjorn Bojen
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16/05/2017
Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23rd May, focusing on […]

Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Bjorn Bojen
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14/05/2017
Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a […]

Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
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05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]

Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
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03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]

Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
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02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]

Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
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26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]

Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
|
23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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