Interactive Advertising Bureau

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]

IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]

Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]

Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Bjorn Bojen
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19/07/2017
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]

Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Bjorn Bojen
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12/07/2017
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]

IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Bjorn Bojen
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06/07/2017
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]

IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Bjorn Bojen
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28/06/2017
Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]

IAB Europe Press release: IAB Europe elects New Board of Directors for 2017-2019

Bjorn Bojen
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30/05/2017
Brussels, 31 May 2017 - Ahead of the 11th edition of Interact, IAB Europe's flagship conference in Amsterdam last week, IAB Europe […]

Press release: IAB Europe endorses DIMAQ, the programme setting the standards of knowledge and competencies in the sector of digital marketing

Bjorn Bojen
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29/05/2017
Brussels, 30th June - DIMAQ (Digital Marketing Qualification) certification is going to be introduced in Slovenia, Romania, Greece, Cyprus, Serbia, Montenegro, […]
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