Interactive Advertising Bureau

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IAB Europe Press Release: European Parliament Committee’s approach on ePrivacy would harm European media and citizens

Bjorn Bojen
|
18/10/2017
Brussels, 19 October 2017 -- IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home […]

IAB Europe Webinar Recording: GDPR Webinar Series I - GDPR compliance

Bjorn Bojen
|
11/10/2017
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Bjorn Bojen
|
10/10/2017
Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]

Press release: IAB Turkey releases 2017 half year digital ad revenue

Bjorn Bojen
|
10/10/2017
DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]

8 European associations ask MEPs to recognise the right of online services to decide their business model

Bjorn Bojen
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09/10/2017
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]

Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

Bjorn Bojen
|
02/10/2017
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]

Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
|
13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]

IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
|
12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]

IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
|
06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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