Module 1: Understanding GDPR and how it impacts digital advertising

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    Thursday 3rd June 2021

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    10:00 CEST

In this module, you will get a good overview of the European General Data Protection Regulation (GDPR) and how it affects digital advertising. The estimated time for this mobile is 2 hours and 15 minutes including time for Q&As in between each section, from participanrs to the trainer. 

Training structure: 

Data protection and Privacy as Human Rights in the EU context

  • How data protection was propagated through European laws (OECD Guidelines, Data Protection Directive 1995, ePrivacy Directive, Data Retention Directive & subsequent quashing)
  • Max Schrems’ dethroning of the EU-US Safe Harbour agreement
  • Adoption of the GDPR in 2016 - an overview of what could have been, what we got, and the industries reaction at the time

What changed when the GDPR took effect

  • The far reaching implications of the GDPR
  • Headline-grabbing fines and the one-stop shop

What the GDPR means for the industry

  • Article 5 and the principles of data processing
  • The legal basis for processing personal data
  • Data subject access rights and transparency obligations

The industry’s response: Transparency & Consent for the ecosystem

  • New (challenging) User Experiences in the Open & Free Internet
  • The Transparency & Consent Framework (TCF)
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