The world has changed drastically over the last 10 to 12 months. Organisations are having to adjust and change their workforce, placing more focus than ever on digitising processes and organisations. For digital media and advertising professionals, an understanding of the landscape and core competencies needed to advance within the industry will play a critical role in retaining jobs or retraining for new opportunities. This is why IAB Europe is launching a new Digital Bootcamp to offer independent and trusted training to boost the digital workforce across Europe.
IAB Europe’s Digital Bootcamp is suitable for a range of skill levels and is designed to help delegates upskill or retrain for a new digital role. Led by IAB Europe’s Chief Economist Daniel Knapp and IAB Europe’s Programmatic Advisor and Partnerships Director at SeenThis, Andrew Hayward-Wright, delegates will have the opportunity to learn from the industry’s market and programmatic leaders as they embark on their 2022 digital transformation. With no-nonsense explanations, unbiased views and critical thinking applications, these are must-attend courses to boost your confidence, skills and job opportunities.
Delegates should have backgrounds in sales or operations from entry level through to management.
Course delegates can expect to be armed with enough know-how to start to confidently approach digital advertising or marketing jobs that they previously wouldn’t have thought to approach.
The Digital Bootcamp is broken up into stand-alone modules, so companies can pick and choose which parts to enroll in. However, if you are new to digital advertising and marketing, or want a proper refresher, it is recommended to follow through the parts in order from 1 to 9.
The trainers of the IAB Europe Bootcamp Programme are: