Module 1: Understanding GDPR and how it impacts digital advertising
-
Thursday 3rd June 2021
-
10:00 CEST
In this module, you will get a good overview of the European General Data Protection Regulation (GDPR) and how it affects digital advertising. The estimated time for this mobile is 2 hours and 15 minutes including time for Q&As in between each section, from participanrs to the trainer.
Training structure:
Data protection and Privacy as Human Rights in the EU context
- How data protection was propagated through European laws (OECD Guidelines, Data Protection Directive 1995, ePrivacy Directive, Data Retention Directive & subsequent quashing)
- Max Schrems’ dethroning of the EU-US Safe Harbour agreement
- Adoption of the GDPR in 2016 - an overview of what could have been, what we got, and the industries reaction at the time
What changed when the GDPR took effect
- The far reaching implications of the GDPR
- Headline-grabbing fines and the one-stop shop
What the GDPR means for the industry
- Article 5 and the principles of data processing
- The legal basis for processing personal data
- Data subject access rights and transparency obligations
The industry’s response: Transparency & Consent for the ecosystem
- New (challenging) User Experiences in the Open & Free Internet
- The Transparency & Consent Framework (TCF)
Book Your Place Now
Starting from €195
Meet The Trainer

Chris Hartsuiker
