Module 2: Understanding ePrivacy and how it impacts digital advertising

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    Thursday 17th June 2021

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    10:00 CEST

In this module, you will get a good understanding of ePrivacy and how it affects digital advertising. The estimated time for this mobile is 1 hour and 50 minutes including time for Q&As in between each section, from participants to the trainer. 

Training structure: 

Why Data Protection and Privacy are considered different rights in the EU

  • Article 7 vs Article 8 of the Charter of Fundamental Rights of the EU. Why this distinction exists, and what it means in practice
  • The goals of the ePrivacy Directive (and Regulation) as opposed to the goals of the GDPR

Why it's all about cookies (or is it?)

  • How ePrivacy got the “Cookie Law” nickname
  • The relationship between the ePrivacy Directive and the GDPR

From Directive to Regulation: what’s at stake?

  • Why moving from a Directive to a Regulation matters
  • Legitimate interest for dropping cookies
  • New exceptions to the consent requirement
  • Commercial Considerations - the discussion on ‘Consent Walls’
  • What the legislative next steps are in the process
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