The MIXX Awards Europe are designed to recognise and celebrate excellence in digital advertising across various formats and platforms. The acronym "MIXX" stands for "Marketing and Interactive Excellence." These awards honour campaigns that demonstrate outstanding creativity, innovation, and effectiveness in the digital advertising landscape.
Now in its 14th year, The MIXX Awards Europe remains the benchmark for excellence across the continent, showcasing campaigns that combine imagination with effectiveness across all channels, formats, and platforms. Under this year’s theme, Future Proof Creativity, we’re spotlighting the ideas and strategies that are built to last. Work that transcends trends, embraces new technologies, and connects with audiences in powerful, enduring ways.
With 28 categories, the 2025 MIXX Awards reflect the full scope of innovation shaping our industry. Whether you’re redefining user experiences through AI or immersive tech, building compelling content narratives, or delivering performance-driven results in high-growth areas like CTV, digital audio, or Retail Media, there’s a category to spotlight your success.
Why Enter the 2025 MIXX Awards Europe?
Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen. Here’s why you should enter:
Enter Now
Enter before the deadline on Thursday, 18th September. You can find the entry notes and the FAQs below to help make sure your entry is on track. We also recommend entering your work into multiple categories to get maximum visibility for your project or campaign.
The final deadline for all entries is Thursday, 18th September.
The MIXX Awards Europe is now accepting entries from talented and hard-working teams that have created some of the best digital campaigns in Europe.
The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders and to be celebrated by the industry through 2024 and beyond. Entries will be reviewed by a jury of experts from across the digital advertising industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen!
Why enter?
Hosted by IAB Europe, the winners will be announced at a virtual ceremony on Thursday 18th July that will be live-streamed to ensure that anyone from across Europe can participate. Winners will also be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising.
Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creativity, and results of the 2024 winners.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why within digital marketing, as well as inspire the industry by highlighting innovations and future trends.
All European campaigns that have been entered into another IAB MIXX Awards national competition (or other national competition if there is no national IAB MIXX Awards competition) or international award competition from 2023 to present can be entered.
Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.
The early bird deadline to enter is 20th May 2024. The final deadline for entries is 7th June 2024.
Find out more about the entry requirements and fees here. We have also put together a list of handy FAQs here.
View the 2023 winners here.
With 28 categories grouped under five themes: Tech & Innovation Excellence, Content & Social Storytelling, Strategic Impact & Purpose, Media & Channel Innovation, and Culture, Communities & Immersion - there’s a spotlight for every forward-thinking campaign. Before you enter, take a look at the FAQs below to help with your submission.
How much does it cost to enter the awards?
Early bird fee (by Thursday 7th August 2025):
- €330 (excl. VAT) per campaign in one category
- €200 (excl. VAT) per campaign for each additional category
Regular fee (8th August – 18th September 2025):
- €450 (excl. VAT) per campaign in one category
- €300 (excl. VAT) per campaign for each additional category
Entrants from small European markets (with total digital ad spend < €0.6bn, per AdEx Benchmark 2024) can access the early bird fee throughout the competition. These markets include: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.
Please note: Entries from Russia and Belarus are not currently accepted due to IAB Europe’s suspended cooperation with these regions.
What are the key deadlines?
- Entries Open: 17th July 2025
- Early Bird Deadline: Thursday 7th August 2025
- Final Entry Deadline: Thursday 18th September 2025
- Winners Announced: Wednesday 29th October 2025 (Virtual Awards Ceremony)
Who can enter?
Any European campaign that was entered into a national or international award competition between 2024 to present can be entered.
What are this year’s core themes and categories?
The 2025 MIXX Awards feature 28 categories under these 5 themes:
1. Tech & Innovation Excellence – e.g. AI, immersive tech, product design
2. Content & Social Storytelling – e.g. influencer collaborations, branded content
3. Strategic Impact & Purpose – e.g. B2B, ESG, NGO, marketing effectiveness
4. Media & Channel Innovation – e.g. CTV, retail media, cross-platform synergy
5. Culture, Communities & Immersion – e.g. gaming, metaverse, co-created content
For full descriptions and criteria, view the Entry Notes online.
How do I enter?
Entries will need to be submitted online via the Eventora platform:
https://www.eventora.com/en/Events/mixx-awards-europe-2025/Submissions/Create
We encourage you to submit your campaign in multiple categories* to increase its visibility and showcase its strengths across different areas. All category selections must be made within the same entry process. Each additional category is charged at a reduced rate of €200 (early bird) or €300 (regular) entry fee. Submissions made separately will be charged as full individual entries.
*Please note that the platform does not allow separate summaries, objectives, or results for each additional category you want to enter your campaign in. Therefore, if you are planning to enter one campaign across multiple categories, please ensure the entry details have been written so it is relevant to all of the selected categories.
Can I enter more than one category?
Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.
What information do I need to provide?
The entry form asks for a campaign summary as well as details of:
Do I get a discount for multiple entries?
Yes, entering the same campaign into multiple categories. Discounts do not apply for submitting different campaigns.
What should the supporting video include?
- Max 3 minutes
- Hosted on YouTube (unlisted)
- Clear explanation of the campaign and its creative assets
- English voiceover or subtitles
What time period should my campaign cover?
Campaigns entered into a national or international competition from 2024 to present are eligible.
How will entries be judged?
Entries are judged on:
- Strategy (33.3%)
- Creative (33.3%)
- Results (33.3%)
Scores are combined, and judges meet to determine Gold, Silver, Bronze, or Nominee status. The top gold winner may be awarded the MIXX Grand Prix 2025.
What awards are available?
- Gold
- Silver
- Bronze
- Grand Prix (top Gold winner)
- Shortlist Nominee (up to 5 entries per category)
When will winners be announced?
Winners will be announced at a virtual ceremony on Wednesday, 29th October 2025. The event will be live streamed for all participants across Europe.
Who is on the jury?
The jury includes senior digital experts from across Europe. The full jury list will be published on the MIXX Awards website shortly.
What if I need more time to submit?
Please contact the IAB Europe team directly:
awards@iabeurope.eu
How will the winners be promoted?
Winning campaigns will:
- Be included in IAB Europe’s Knowledge Hub
- Be showcased across IAB Europe’s social channels and member networks
- Feature in press releases, case studies, webinars, and potentially WARC
- Be invited to participate in IAB Europe’s post-award webinars and podcasts
Where can I see previous winners?
You can view the 2024 MIXX Award Winners here
You can watch the full 2024 MIXX Awards Ceremony here
Can I enter a campaign that has previously been entered into another awards competition?
Yes, we welcome campaigns that have been entered into other awards competitions.
How will my entry be evaluated?
The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totalled and the highest scoring entries will determine the shortlist. The judges will then meet to discuss the highest scoring entries and then agree on winners for each category. More detail is in the Entry Notes.
Agnieszka
Parfienowicz
Andreas
Staios
Angel
Iskrev
Alex
Prezenszki
Connie
Hawker
Sascha
Dolling
Virginia
Alvarez
The early bird entry fee (enter by Friday 20th May) is €300 (excl. VAT) for entering a campaign in one category; €175 (excl. VAT) for entering the same campaign in additional categories.
The regular entry fee is (from 21st May to 7th June): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories.
Entrants from the smaller European markets can take advantage of the early bird entry fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2022 Report. The markets are: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.
Please note, as with last year, we are currently not accepting any entries from Russia or Belarus due to our suspension of all cooperation with IAB Russia and Belarus (see IAB Europe statement here).
Early bird deadline: 20th May
Regular deadline: 7th June
Yes, as long as the campaign has been entered into a local MIXX Awards, or equivalent, competition.
Yes, we welcome campaigns that have been entered into other awards competitions.
All European campaigns that have been entered into another national or international award competition from 2023 to present can be entered.
A discount is available for entering a campaign into more than one category (see fees under question one). It is not possible to get a discount for entering multiple campaigns.
Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.
The entry form asks for a campaign summary as well as details of:
Entrants are also required to upload a supporting video which should:
The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totaled and the highest-scoring entries will determine the shortlist. The judges will then meet to discuss the highest-scoring entries and then agree on winners for each category. More detail is in the Entry Notes.
The members of the jury will be listed on the Awards Webpage once they are finalised.
Please contact the IAB Europe team who will discuss this with you.
The shortlist will be published W/C 1st July 2024
Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.
The 2024 winners will be announced at a virtual awards ceremony on Thursday 18th July. Hosted by IAB Europe, the ceremony will be live-streamed to ensure that anyone from across Europe can participate. Tune in live to see if your campaign has won and join hundreds from across the globe.
Winners will be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising. Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creative and results of the Gold winners.
You can view the PR to announce the 2023 winners here.
You can view videos of the 2023 winners here.
You can also watch short webinar recordings of some of the 2022 winners via the following
links:
In-Gaming Winner
Influencer Marketing Winner
Digital Out of Home Winner
