Nicole LalevaTune in to our latest edition of State of the Nation with our Chief Economist, Dr. Daniel Knapp, as he delivered an in-depth analysis of recent trends in advertising expenditure across Europe.
We were also pleased to announce the launch of IAB Europe’s 2024 AdEx Benchmark Report, the definitive guide to digital advertising investment across 30 European markets.
Unveiled live at Interact 2025, this year’s report revealed that the European digital advertising market had exceeded €100 billion for the first time, reaching €118.9 billion—the strongest growth recorded since 2011 (excluding 2021’s post-pandemic surge).
The findings from the AdEx Benchmark Report were discussed in detail during the webinar, providing valuable context and expert interpretation from Dr. Knapp.
Participants had the opportunity to gain meaningful insights into the state and future of digital advertising in Europe.
