Steps For Marketers to Embrace Personalisation

Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, they are increasingly drawn to brands that make them feel understood. Businesses that excel at creating bespoke experiences for their customers through personalisation are seeing better results in terms of customer engagement and loyalty.

To help you navigate these dynamics while deploying personalised ad strategies that help you build stronger customer connections, Meta has two new resources:

• Ads Privacy and Data Security Center on Meta for Business: A new central website where you can easily find information about Meta’s approach to protecting your business and data, support for your compliance with regulations, and how Meta enables privacy-first ad performance.
• “The Path to Personalisation” Whitepaper: A comprehensive Meta-commissioned report from Deloitte that explores how personalisation can transform marketing strategies, boost customer engagement, and build loyalty by making consumers feel understood.
  • This paper highlights how personalisation enables businesses to tailor products, services and experiences to people’s preferences, fostering trust with consumers through transparency and education around privacy.

Read more and download this report in their blog.