Essential Guidance for Building & Scaling Retail Media Success
Our Retail & Commerce Media Committee has created two bite-sized best practice overviews, designed to help key players in the ecosystem maximise the value and impact of Retail Media in Europe.
Best Practices for Building & Scaling Retail Media Offerings
This practical, bite-sized overview is tailored for Retail and Commerce Media Networks looking to strengthen or scale their Retail Media capabilities.
It outlines the foundational principles, strategic recommendations, and operational tips to develop high-performing media offerings that deliver results for both retailers and their brand partners.
Best Practices for Running Successful Retail Media Campaigns
Designed for advertisers and agencies, this bitsize overview offers actionable insights into planning, executing, and optimising effective Retail Media campaigns. Learn how to collaborate with networks, allocate budgets strategically, and measure performance to drive business outcomes.
A big thank you to the following members of our committee for contributing their expertise: