Lauren WakefieldThe global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges.
Despite these uncertainties, your inherent strength as a marketer - adaptability - is key. Your strategy? Staying connected, no matter the shift. Your long game? Knowing that consistent advertising through the highs and lows builds lasting power. This is the core of what it means to be a marketer in times like these. You’re skilled at adjusting strategies and budgets to connect with customers through every twist and turn. And you understand that consistent advertising investment can lead to stronger outcomes.
Now in its seventh edition, Nielsen's Annual Marketing Report 2025 surveyed 1,400 leading marketers around the world to bring you actionable intelligence across three essential strategies for thriving now.
