Nicole Laleva2025 UK CTV Pulse dives into consumer behaviour and attitudes, offering a better understanding of how people are watching TV and how they feel about ads within these environments.
From more UK consumers preferring watching ad-supported streaming services to the younger streamers being much more open to using interactive elements in CTV ads, e.g. QR codes or virtual try-ons, download the report to navigate all the twists and turns of the Connected TV market in the UK.
