Building a Smarter Data Collaboration in Commerce Media

As retailer first-party data becomes central to audience strategy and campaign measurement, clean rooms are gaining traction as essential tools for privacy-safe collaboration. Yet, confusion continues - from assumptions about universal measurement capabilities to misconceptions around data privacy. 

This Blueprint for Building a Smarter Data Collaboration in Commerce Media unpacks five common myths surrounding Clean Rooms and reveals the critical questions every brand, retailer, and tech partner should ask before choosing a provider. 

In this document, you’ll uncover:

• Common Myths about Clean Rooms
• Open questions to ask when implementing Clean Rooms
• Information about interoperability and Clean Rooms
• Useful use cases

Download the Blueprint below to navigate the clean room landscape with confidence and make informed decisions.