Interactive Advertising Bureau

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IAB Europe Policy Update - Memorandum of Understanding (MoU) on Online Advertising and IPR

Helen Mussard
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02/09/2020
Welcome to the new 'Policy Update' blog series from Greg Mroczkowski, Director, Public Policy at IAB Europe . In this […]

IAB Europe Stands in Solidarity with IAB Belarus

Helen Mussard
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28/08/2020
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) and the Association of Interactive […]

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

Marie-Clare Puffett
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27/08/2020
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce - The Channels & Formats […]

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

Helen Mussard
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13/08/2020
This year, IAB Europe's committees and taskforces have produced some incredible outputs. From Guides to the Post Third-Party Cookie Era […]

Member Guest Blog - Rakuten Advertising’s AVOD: The Time is Now Report

Marie-Clare Puffett
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05/08/2020
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service funded by ads. It is […]

TCF v2.0 - Are you Ready for the Switchover? Just One Week To Go!

Helen Mussard
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05/08/2020
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and will be replaced by TCF […]

Publishers - Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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31/07/2020
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all companies in the digital advertising […]

Member Guest Blog: Admitad owner invests $3M in LetyShops

Marie-Clare Puffett
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30/07/2020
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service has been given $3M — […]

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

Marie-Clare Puffett
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23/07/2020
WARC spoke to IAB Europe's Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance of digital media for delivering […]
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