Interactive Advertising Bureau

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Member blog - Xaxis - 5 tips on doing programmatic right

Bjorn Bojen
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01/05/2017
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]

Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

Bjorn Bojen
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11/04/2017
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]

Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Bjorn Bojen
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09/04/2017
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

The advent of RTB

Bjorn Bojen
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03/04/2017
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

Member blog - Improve Digital - Capitalising on mobile video demand

Bjorn Bojen
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22/03/2017
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]

Policymakers must avoid leading EU into age of data prohibition

Bjorn Bojen
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20/03/2017
This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising provides an indispensable revenue stream […]

Member blog - IAB UK - Ad blocking: The truth is out there

Bjorn Bojen
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13/03/2017
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]

“ePrivacy” and unintended consequences in the era of fake news

Bjorn Bojen
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09/03/2017
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Bjorn Bojen
|
22/02/2017
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]
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