Interactive Advertising Bureau

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Meet IAB Europe at DMEXCO

Bjorn Bojen
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11/08/2019
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]

Programmatic Audio Blog series - developments, opportunities and challenges

Bjorn Bojen
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07/08/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

Digital Ad Spend in Europe - additional perspectives

Bjorn Bojen
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29/07/2019
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]

Member Research: Campaign overexposure has negative impact on branding performance

Bjorn Bojen
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23/07/2019
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]

Unified ID – Why Identity becomes a key success factor in the post cookie era

Bjorn Bojen
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22/07/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]

In the works: the IAB Europe Digital Transformation Playbook - get involved!

Bjorn Bojen
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16/07/2019
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in […]

Introduction to IAB Europe's new marketing team

Bjorn Bojen
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14/07/2019
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, […]

Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

Bjorn Bojen
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14/07/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

The digital skill gap: why it matters and how you can get involved in addressing it

Bjorn Bojen
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09/07/2019
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]
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