Interactive Advertising Bureau

Blog

Publishers are still in control of their product and business models

Bjorn Bojen
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03/06/2018
GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]

The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

Bjorn Bojen
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29/05/2018
A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or […]

Member blog: Blockchains and their Scalability Trade-Off

Bjorn Bojen
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22/05/2018
In April 2018, IAB Europe and its Education and Training Committee organised a webinar on blockchain, inviting a panel of […]

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Bjorn Bojen
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20/05/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]

Interact 2018: CEO Yohann Dupasquier of Programmatic platform Tradelab talks about his journey ahead of IAB Europe's conference

Bjorn Bojen
|
14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]

Transparency & Consent Framework specification launches global as industry participation increases

Bjorn Bojen
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24/04/2018
We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This […]

Interact 2018: Futurologist Amelia Torode tells IAB Europe what the future of agencies might look like

Bjorn Bojen
|
23/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]

Interact 2018: Andrea Chiapponi, Chief Commercial Officer Large Account, Italiaonline tells IAB Europe what it feels like to lead the first Italian internet company

Bjorn Bojen
|
16/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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